What is Website Maintenance?

Website maintenance is the process of maintaining your website up-to-date, performing smoothly and optimally.

When it comes to website maintenance, it includes tasks such as ensuring a ll links on your website are working, content is regularly update, and fixing any possible links available on your website.

Reason being is that broken links may negatively impact SEO since Google won’t be able to crawl and index your site.

How is it essential for your small business? Well, website maintenance and support assists in increasing business leads by 10% and increase sales by 12%. Sounds like a good investment!

6 Types of Website Maintenance

1. Security Updates and Scanning

Security plays a vitals role in an online business, company, organisation, store, or whatever it may be. Anything placed online is at constantly at risk of possible hacking, malware breaches, or more.

Small businesses often time have limited resources to invest in cybersecurity, therefore, may not be aware of the latest threats, or how to protect themselves.

According to the Cyber Security Alliance, 60% of small businesses are at a risk of hacking and malware breaches due to the lack of security scanning and updates.

You can think of it as mold on a fruit. Keep the fruit long enough in the basket, and the rest will become moldy. Tend to that one damaged fruit, and you would’ve saved the rest.

2. Plugin and Theme Updates

Think of it this way, our favorite apps and devices tend to go through updates every few weeks or months.

Once a hole is created or found, it is necessary to assess the bug and add better security features for the betterment of the app or device.

According to Sucuri, 43% of hacked WordPress sites were due to the use of outdated plugins or themes. Often times, WordPress offers automated updates for plugins or themes. However, some need to be configured or manually updated.

3. Content Updates

Regardless of the fact that this step is not intended for website maintenance and support service providers, updating content is beneficial for small business owners.

Updating content helps Google and other search engines verify that your website offers the public valuable resources (may they be words, products, or services).

4. Backup and Disaster Recovery

The average cost of a data breach for small businesses is approximately $225,000, according to the Ponemon Institute.

Backing up can be related to the video games one used to play while growing up. You tend to save and back up your last game since it’s better than risking your progress.

Similarly, backing up your website does more good than harm since you are capable of restoring it if a theme fails to align with your brand in the event of hacking or even a malware breach.

5. Performance Monitoring and Optimization

Monitoring website performance helps in identifying potential problems and taking the necessary steps to keep your site running smoothly.

Monitoring performance gives you the opportunity to optimize your website and improve site speed and responsiveness.

With a 1-second delay in website load time, conversions tend to decrease by 7%, according to Google.

6. Uptime Monitoring

Uptime monitoring helps ensure that your website is available when people attempt to access it. The goal is usually to keep it as close to 100% as possible.

If a site goes down, it’s essential to know when to step back to best resolve the issue and get your website back up and running.

Your hosting provider should offer 99.9% uptime since downtime for small businesses tends to cost approximately $88,000 per hour, according to a study by Veeam Software.

Why. is Paying for Website Maintenance Services an Advantage?

Well, with your intentions of growing your small business, managing the technicalities should be left to the pros. Saving time and stress by investing in website maintenance and support services could help you in the following ways:

  • Hiring a team of experts makes the job easier. They know what to look for and what to expect, therefore resolving and updating whatever your website needs.

  • Hiring website maintenance and support service providers can be cost-effective and scale your company. Depending on your customized package, you will be able to pay only for what your site truly needs.

Support Guru: Website Support and Maintenance Services

Our 24/7 assistance makes sure the digital world doesn't get in your way. It's not about being a tech expert; it's about having the support you need to succeed.

What Support Guru Offers:

Every service and tool you need for your online presence is covered by Support Guru.

  • Website Design and Development
  • Domain, Hosting and Cloud
  • Online Business Tools
  • Website Support and Maintenance
  • Online Presence Consultancy
  • Web Application and Software Development

How Support Guru Works

Partnership Meeting: Our journey together commences with a comprehensive meeting to delve into the unique details of your business. We're eager to comprehend your online requirements and take note of every challenge you face.

Tailored Proposal: Guided by the insights from our initial discussion, we meticulously construct an enterprise package that is perfectly aligned with your distinctive needs.

Assembling Your Team: To effectively address your website demands, we create a specialized website team, custom-fitted to your organization's scope and scale.

Addressing Every Requirement: Your dedicated website team works diligently to fulfill all your requirements, ensuring that every aspect of your website aligns with your vision.

Progression Reports: Your devoted website team keeps you informed about the progress, providing transparent updates on your website's current status.

What are you waiting for? Claim your customized package today, and watch are your site scales!