If you’re here, it means you’re finding some issues when it comes to your website's loading speed.
This might mean that it takes too long to load or that it’s lagging, and while it is a frustrating matter, we’re here to tell you it’s a piece of cake.
Website loading speed has various implications, especially when it comes to affecting your customers or users leaving your site, resulting in a high bounce rate and loss of revenue.
What is Website Loading Speed?
To give it a quick definition, your website loading speed is how quickly a browser is able to load fully functional webpages from a given site.
Why is Website Loading Speed Important?
Website loading speed is important since it allows your users to find what they’re looking for in the most optimum amount of time. Failure to load fast, and you would lose your customers to your competitors.
This leads to higher bounce rates, fewer conversions, and therefore more revenue loss. We don’t want that, do we?
Measuring page speed is not necessarily using a single metric but rather an umbrella.
Individuals nowadays have a tendency to wait for 3 seconds until the elements load, at which point a customer is able to interact with the page or click on a button, for example.
Why Do Websites Take so Long to Load?
Websites take a long time to load for various reasons, most importantly, failure to optimize.
What causes a website to load slow? What this includes is failure to optimize visuals, may it be images, videos, or infographics.
Failing to compress your visuals will result in your website taking longer to load, boring and frustrating customers and users, and leading them to click off.
Another reason may be the cramming of content, which, in a way, creates a heavy weight.
Some things to keep in mind are the hosting provider's servers and whether or not you share resources since your website exists on a shared hosting server.
Another thing to keep in mind may be the internet that your customers or users are using, causing longer periods of load time.
How to Increase WordPress Website Loading Speed
Some things to increase your website loading speed may need the help of a support and maintenance service provider; however, for the sake of checking everything, here are 3 ways to improve your page speed:
1. Compress Visuals
Images often lead to slow pages, which is why it’s so important to keep images as small and light as possible without compromising the quality or the user experience.
Use a streamer instead of locally uploading the video to your website. You can choose YouTube, StreamYard, or Vimeo.
The most common formats and how to use them are as follows:
JPEG: Real-world images
PNG: Screenshots, designs, logos, or images with a higher level of detail
GIFs: Avoid this, preferably since it slows down your page. If you’re hoping for an animated image, consider converting your GIF to a video.
WebP: Increasingly popular for its small size, WebP is much lighter than JPEG and PNG.
2. Minify JavaScript, CSS, and HTML
Improving page speed by minimizing JavaScript, CSS, and HTML is viewed to be ‘worth looking into’ since it reduces file size, which therefore, alleviates slow speed.
Removing line breaks, white space, or other unnecessary elements in the code can be done with the help of web developers, however, if you’re looking into an option that you can do, start by using a tool. A plugin such as WP Rocket can help minify the codes.
3. Use Caching Tools
Caching tools can also be another way to improve website loading speed in WordPress, especially if you’re using a plugin such as WP Rocket.
In order to use this tool, you can navigate to your WordPress dashboard and enable browser caching to use WP Rocket.
Keep in mind that this is something necessary for your hosting provider to enable and configure for the best results.
How Support Guru Can Improve Website Loading Speed
Improving website loading speed is essential to a business, more importantly a small business hoping to go BIG!
By improving your website load time, you will be able to keep your customers or users on your site longer, leading to an increase in conversions.
Support Guru, a support and maintenance service provider is able to offer you the comfort that you need.
With expertise in WordPress, among other, we take performance and speed, as well as reliability and uptime, seriously.
Through reports offered for free, users are able to see which aspects in their website is causing their website to slow down. This would therefore allow for a chance at monitoring and fixing the problem, to help your website load fast.
We ensure that websites load in 2 seconds to prevent any frustrations. By monitoring your website, as your support and maintenance providers, we ensure to prevent any downtime and that starts by resolving anything that comes up remotely as an issue.
We place grave importance on backing up, securing, and maintaining a website to prevent any possible damages.
By taking the needed measures, we offer you complete focus on your business ventures, while we take care of all things tech, leading to less tech costs, and more results and revenue.